Unlocking the Potential of E-commerce Recruitment in Vietnam

September 22, 2023


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Electronic commerce in Vietnam has been growing fast. The demand has risen for top-quality human resources.

People are looking for companies that focus on omnichannel commerce as well as that care about the customer experience. They also prefer marketplaces like Tiki, Sendo, Shopee as well as Dienmayxanh. All of these are local and independent.

Industries like the fields of information technology, e-commerce software development, data analytics renewable energy, and healthcare are experiencing significant growth and offer excellent job opportunities.


In Vietnam E-commerce is a important sector that is growing with a volume of businesses-to-consumers (B2C) sales, as well as a large youth cohort. It’s predicted to continue it’s growth in the coming couple of years. The sector will likely attract many more investors from overseas as the developing country improves its infrastructure for logistics.

Social commerce is another growing area for e-commerce in Vietnam. Teenagers are pushing the limits of shopping online and searching for new ways to purchase products. This can be seen by the popularity of Vietnam’s leading e-commerce marketplaces that include Tiki, Lazada, Shopee, Dienmayxanh, and Sendo.

Rapid growth in eCommerce in Vietnam is due to its solid foundations, which include an enviable workforce, a strong digital infrastructure, and a stable economic system. Additionally, it has the low cost of living, a burgeoning middle class and high disposable incomes. In spite of a global economic downturn and a slowing economy, Vietnam’s online commerce sector is strong enough to weather the storm. This is especially true in the case of social commerce, which can withstand more changes in the economy than traditional e-commerce.


The country’s economic growth is accelerating the country is facing a strong competitive market for top talent. As a result, companies seek out innovative ways to recruit to find and keep candidates with desired skills. Companies are also focused on implementing employee engagement and development programs. These initiatives are helping solve the skill gap which can be a significant obstacle in attracting FDI in Vietnam.

Despite challenges that e-commerce faces, Vietnam is one of the most dynamic markets across Asia. It’s mainly driven by the nation’s youth population as well as the rising middle class and advanced Internet infrastructure. The market is also supported by the government’s development of e-commerce strategy and the growing Internet use.


In Vietnam there are numerous ways to search for candidates who have the required skills. But, the method used is different from that of a developed country. In recruiting for Vietnam will require specialization and a thorough understanding of the market.

It is a market that is growing with huge potential. With top recruitment agencies in vietnam, growing middle class, as well as a population of a high percentage of teenagers, online shopping will soon become an integral aspect in the Vietnamese economy.

Recruitment in E-Commerce is crucial to any business that wishes to make it in the market. Through partnering together with Monroe Vietnam, companies can obtain the support they need to find and hire those who are best suited to their needs. Our consultants in recruiting have the knowledge and experience to help your company reach its full potential. We take a personalized approach to recruitment for every project, ensuring that the candidate is fully prepared to perform their job. Contact us today to learn more about our services. We look forward to working together!

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E-commerce Recruitment in Vietnam

In Vietnam, e-commerce has been growing rapidly and is expected to grow even more rapidly in the next the next two to three years. This has led to an imbalance between the supply and demand of employees in this industry. According to the VECOM study, 40 % of companies had difficulty finding employees specialized in e-commerce last year. The situation is especially acute in industries such as arts-entertainment and information-communications.

In these professions, workers are expected to be knowledgeable about technology and comfortable making use of software that is designed in foreign languages. They must also be conversant with social media platforms, for instance TikTok and Facebook dominating their share of the Vietnamese market.

Local businesses are also working in establishing a presence online and marketing their services through online channels. They’ve introduced mobile payment and online banking techniques to appeal to customers. But, the cash-on-delivery option continue to be popular with Vietnamese consumers. This is likely because most consumers are wary of frauds and scams, and would like to buy goods in person before paying for them on the internet.